Guest Speaker Series Preview: Mike Lang and Austin Beehner

On Tuesday, February 18th, Professor Jordan Kligerman will host Assistant Athletic Director, Creative, Mike Lang, and Director of Creative Media and Content Strategy for Syracuse Football, Austin Beehner.

The group will discuss the art of creating content for all sports social media platforms and what that looks like for a Power Four athletic department and football team.

To read more about Mike and Austin, check out their bios below:

Mike Lang was promoted to Assistant Athletics Director for Creative Services in the fall of 2021. His responsibilities include leading all video and graphic design for social media, commercials, development, in arena productions, special events and managing a team of student interns.

Lang joined the athletics department full time as the marketing graphic artist in February 2016. In that role, he was responsible for creating marketing collateral including billboards, ticket designs, social media graphics and PDF presentations. Lang was then shifted to a video producer role in Nov. of 2017, where he oversaw the creation of all videos and motion graphics for numerous platforms.

He joined the staff after completing internships with the Syracuse Chiefs, Syracuse Athletics, and the Charlotte Hornets.

Lang earned a Master’s Degree in television, radio and film from the S.I. Newhouse School of Public Communication at Syracuse University.

Austin Beehner returned to the Syracuse football staff in March 2013 for his second stint with the program, before transitioning to Director of Creative Media & Content Strategy in May of 2023. 

In his current role, Beehner is responsible for oversight of all aspects of the football program’s creative media initiatives. Beehner works with the Orange’s coaching staff, recruiting staff and other external units to deliver visually compelling content for recruits and fans. He also provides current student athletes with content for their personal social media, helping grow their brands. Beehner also produces two popular series ‘The Mob Podcast’ and ‘A Syracuse Story.’

As Syracuse’s Director of Video Operations for nine seasons, Beehner was responsible for managing the internal video network, preparing game and practice film for coaches and student-athletes, supervising interns, and managing a staff of student camera operators. He previously played a large role in Syracuse’s creative and social media efforts as well, before the formalization of his current position. 

Get ready to evolve your socials game on Tuesday, February 18th from 11:15am-12:15pm, hosted out of the I-3 Center (NH3 432/434). We look forward to seeing everyone at the event!