THURSDAY FEB. 29 | NEWHOUSE 3, I-3 CENTER(432/434), 11AM
The Newhouse Sports Media Center welcomes the Syracuse Athletics Creative Team for an instant breakdown of Boeheim Weekend! Find out how the team behind the accounts strategized and executed one of the biggest tent pole weekends of the Syracuse University academic year. Assistant AD for Creative Mike Lang and Video Producer Ethan Salm join Newhouse Sports Media Center and TRF Professor Jordan Kligerman for a panel talk about how they created content to celebrate a legendary coach on all platforms. Specifically, the team will dive deep on the viral video voiced by current Syracuse University Men’s Basketball Coach, Adrian Autry. The group will walk through ideation to distribution and also give insights into how Syracuse Athletics approaches creative content in general.
This talk is part of Professor Kligerman’s SMC 403-603 Sports Content for Social Platforms Course and also part of the Newhouse Sports Media Center’s annual speaker series. Please contact Mylinda Smith, msmith@syr.edu, for accommodations.