Sports media student, Maggie Robinson, does it all: reviving Cooking with ‘Cuse and buried interests

SYRACUSE, N.Y. — Maggie Robinson, a Broadcast Digital Journalism graduate student at Newhouse, revived ‘Cooking with ‘Cuse,’ a food show that was on hiatus before Robinson and Cypris Wilkinson got their hands in the mix.

For Robinson, sports has never just been a game, but a foundation. As a multi-sport athlete and Division I competitor in soccer, she learned early what it meant to fully commit to something demanding. That same discipline has followed her off the field, shaping how she approaches all of her passions.

“Yeah, I think I love my sports projects that I’m doing here. But I think something I’ve tried to lean into more is all the different aspects of my personality and interests,” said Robinson,” Like food was such a big part of my life and I kind of forgot about that so it’s given me the opportunity to get a lot of air time and learn how to prepare a show.”

Robinson’s background in broadcast production showed her the power of storytelling but also revealed something deeper. She doesn’t want to just capture moments, she wants to connect people to them.

That desire to connect people together naturally carried into her passion for food. Long before culinary storytelling, food was woven into her life; “Maggie’s Munchies,” was a health-focused food Instagram account that Robinson created, born out of her athlete lifestyle.

In both sports and food, Robinson saw the same core truth: these are shared experiences. A meal, similar to a game, brings people from wildly different backgrounds together around something joyful, human, and universal.

“Go to the club fair. Talk to people in different programs. I think getting outside the sports bubble is super beneficial. It just makes you more well-rounded as a person and gain many other skills that can be applicable.” urged Robinson to students.

Now, Robinson’s work lives at the intersection of these two worlds. Whether she is helping elevate a sports broadcast or hosting a food-focused series, her approach is the same — find the authentic story and give that to the audience with care.

Robinson advises students to lean into their other interests, “Something I’ve also learned through this and am really glad to have gotten is that I can be passionate about more than one thing. When I think about telling a story about an athlete, their whole thing isn’t just being an athlete. That’s like the least important thing about them honestly. It’s about who are you as a human being.”